I have a 1-year-old daughter. No daycare. Just the three of us (and bonus grandma's 3 hours/week).
My girlfriend (who runs her own business) and I split care 50/50. When one of us works, the other is with her.
So in my 50/50 window, I fit two things: running my business and training 15+ hours/week for ultras.
And I build lead generation systems that work in short, focused windows.
If my systems work during nap times, interrupted sleep, and real life with zero margin, they'll work for you.
Send Me an EmailMy work windows look like this:
→ 5am mornings (before she wakes)
→ Nap times (if she naps—some days she doesn't)
→ Evening blocks (after she sleeps)
→ 3 hours/week (when grandma helps)
My girlfriend and I split our days 50/50: when she works, I'm with our daughter, and when I work, she's with her. That gives me around 4–5 hours a day for both training and work.
That's it. That's my availability.
So I built systems that work in these short, focused windows.
Not because I want to brag about "doing it all." Because I don't have a choice. My business model CAN'T require constant availability.
When my daughter napped for 23 minutes yesterday, that was my work window. I reviewed a client proposal, scheduled 2 discovery calls, and batched 3 pieces of content.
Then she woke up. Mom mode back on.
This only works because I have systems I can trust.
This is the guide I use myself: five concrete systems built for 20-minute windows and real constraints.
I spent years on the judo mat. Discipline. Repetition. Trusting the system even when you're exhausted.
Then I crossed an Ironman finish line. 140.6 miles. You don't get there without a training plan that works when motivation doesn't.
Now I'm training for an ultra in Sierra Nevada (April 2025) while raising a 1-year-old and running a business.
None of this works without systems.
I moved from the Netherlands to Spain so my daughter could grow up with space, sun, and a mom who's actually present.
My business doesn't compete with that. It supports it.
Because it's built to work in short, focused windows.
You're building something meaningful with real constraints:
→ You're a parent with limited, fragmented time
→ You have caregiving responsibilities
→ Your work windows are unpredictable
→ You can't do "always on" hustle culture
→ You want a business that works when life happens
Your business shouldn't break when your kid gets sick, when you take a vacation, or when you choose to be present.
If my systems work with a 1-year-old, no daycare, ultra training, and zero margin—they'll work for anyone with constraints.
Which is everyone.
Websites that convert. Email sequences that nurture. Funnels that guide people from "interested" to "booked." Everything integrated and working together—without you being "always on."
I don't just design—I build. Notion dashboards for visibility. CRM workflows that make sense. Automation that saves hours every week. Built for short, focused windows, not fantasy schedules.
Content systems that work in 90-minute blocks. Lead magnets that attract while you sleep. Email campaigns that feel human but run automatically. Everything designed for real constraints.
You show up for strategy and sales calls. I handle the build, the tech, the troubleshooting. You get a system that works without you babysitting it during nap times.
I don't assume you have 8-hour work days. I build systems that work in short, focused windows. Because that's my reality too. Every system I build is stress-tested under the hardest conditions: my life.
If your current approach isn't working, I'll say so. No sugarcoating. Discovery calls are as much about fit as strategy. If we're not aligned, I'll tell you. Life's too short for difficult clients.
One solid email sequence creates consistent leads. Consistent leads mean better clients. Better clients mean better business. Small disciplines, massive results. This is the long game.
I build businesses that support your life—not compete with it. When your kid needs you, your business should keep running. When you take time off, leads should still nurture. That's the whole point.
On the judo mat, I learned: technique beats strength. Systems beat random effort.
In endurance sports, I learned: discipline beats motivation. Every single time.
As a parent building a business? I learned the only way anything works is if you have systems you can actually trust.
Your business needs the same thing.
I train 15+ hours a week in the mountains. I'm present for my daughter. I run a business that generates leads without me micromanaging every detail.
Not because I'm superhuman. Because I have systems built for reality.
Systems that work in 20-minute windows.
Systems that don't break when life happens.
Let me build yours.
Send me an email. Tell me about your business and your biggest constraint.
If it makes sense, we'll schedule a 30-minute chat to see if we're a good fit. No fluff. No pressure. Just honest conversation.
Send Me An Email